Search Engine Marketing (SEM)
PPC (Pay Per Click) Management
PPC is a measurable and lucrative opportunity for businesses with a serious potential for instant results. Get your marketing off to a flying start with EzyCloud’s pay-per-click set-up, optimisation and campaign management today.
Pay-per-click is a highly lucrative form of search marketing. Over night, you can get your business seen by millions of searchers – an effectively structured PPC campaign targets a wide range of lucrative, low-cost keywords that have the potential to return a significant return on investment.
And that’s where EzyCloud comes in.
At EzyCloud, we have significant experience in PPC. We develop optimised pay-per-click campaigns that can generate high volumes of traffic and significant revenue. The beauty of this process is that you only pay-per-click, which means this whole process is manageable and you can clearly see your return on investment thanks to instant measurable results.
PPC vs. other forms of marketing
PPC’s partner in search engine marketing is SEO. The difference between these two marketing methods is the end goal - SEO is about getting your website to the top of Google’s organic results, which takes time, whereas PPC is about getting your website seen by those same searchers, in a short space of time. Naturally, you cannot pay Google to boost your organic rankings, but you can pay Google to get your website seen in paid results.
In the short-term, PPC is more effective than SEO. It can be argued that it is in the medium-term, too, although at EzyCloud we like to manage both marketing strategies where applicable - we believe that a healthy marketing strategy satisfies all channels. That’s why we advise the majority of our customers to invest in both organic and paid search marketing.
Our AdWords Management is top notch - we can set up pay per click campaigns for you or optimise any existing campaigns you currently run. In either case, our goal is to get you a ROI as soon as possible, and we achieve this by drawing on our vast PPC experience and industry research, which plays a critical role in choosing the right keywords and optimising your website appropriately. We provide a transparent, results-orientated PPC service that is measurable and realistic.
What is SEM?
Search engine marketing or Pay-Per-Click (PPC) marketing is advertising on search engines or other websites, where you pay every time someone clicks on your advertisement.
Amongst others, the market leading PPC option is Google AdWords.
The reason for Google AdWords market leading success in SEM is primarily due to the phenomenal reach and exposure your advertisements get.
Over 93% of all internet searches start with a Google search. There are hardly any other mediums that can allow small businesses to reach such a large and widespread audience.
Key features of Google AdWords:
- Set your own budget
- Level playing field with competitors of any scale
- Instant results
- Tracking and reporting
- Targeted marketing campaigns