Search Engine Optimisation (SEO)
Grow your business with our Search Engine Optimisation service. Our experienced team is multi-disciplined allowing us to fully serve you in achieving your SEO related targets.
SEO Research & Analysis
Track. Analyse. Improve. Our SEO Research and Analysis will allow you to track the activity on your site, which will enable you to create effective plans for the future. This can make all the difference in your Search Engine Optimisation efforts.
Google Analytics and Webmaster Tools Setup
Google offers analytical tools for free and we can manage the initial setup for you or manage your existing accounts. If you have a specific analytical tool in mind, we’ll handle that for you too.
Using the data collected from these analytical tools, you can track important data from your site. Including the amount of traffic and visitors, how much time they are spending on the site and how many are converting into actual paying customers, this can prove to be instrumental in the future success of your brand and services.
Classifying the right keywords for your intended target audience means you can focus your efforts in the most efficient and effective strategy.
Competition is fierce, so it’s important to be aware of the competitors movements at all times.
On Page SEO
Beef up your website with our on page SEO workout. Using the information from our SEO Research and Analysis stage we are able to look at your website through the eyes of Google forearming us with important data that is relevant to the success of your SEO campaign.
To achieve a thorough and complete SEO audit we make use of industry leading software to identify any potential issues within the website. Typical issues that we come across on a daily basis include Meta Tags, URL Structuring, Internal and External Linking and Page Load Performance etc. With the introduction of our Page1 Powered service, we are now perfectly placed to not only make recommendations but to also make the necessary changes to fix the issues. All SEO changes must be future proofed. By targeting the on page SEO we are in keeping with Googles Guidelines and configuring a site that is streamlined for top performance and a better user experience. Google has publically commented that very few websites are ticking all the right boxes. Our technical audit will ensure that your website becomes one of the few.
Content and Media Creation
"Content is king". Great content is essential to any SEO strategy. If you don't mention the target keywords within your website then how do you expect to rank for them? Content needs to be interesting, engaging and written for conversion. Our content and media creation is primarily focused on improving a website's landing pages, equipping them with the keywords that we intend to target. Coupled with a regular and up to date blog, this can be quite a powerful combination. Integrate this with Social Media Marketing Support and things start to look really interesting. Whether on page text, graphics or a video, our technical support will help you to develop this crucial part of your on page SEO strategy.
Our on page SEO will not only assist in the rankings war, it will also actively increase your conversion rate.
Off Page SEO
Off page SEO complements our on page SEO techniques. An integral part of any SEO strategy, it can be the make or break of your search engine ambitions. Our off page SEO is primarily focused on Link Building, Content Creation and Link Deletion.
As the core of any off page SEO service, Link Building can perhaps best be described as a means to earn ‘brownie points’. With each link representing one ‘brownie point’, the more points associated with your website the better. An increasingly important tool, links can be both negative and positive, with Google's Algorithm's becoming more and more efficient at separating the wheat from the chaff. Organic and natural links can be identified through a competitor analysis. By evaluating the approach taken by your business rivals, we are able to design a proactive strategy that fights fire with fire. In addition, we take into consideration the real business issues at hand and are able to advise on traditional marketing activities that will further impact your online presence.
To create links you need content. Text based content is included in off page blogs or third party websites, while graphics can be used for Infographics or short key messages and videos to further enhance your off page presence. The right content, together with our Social Media Marketing support will ignite your off page SEO performance.
The quality and multiplicity of a website’s link profile is now more relevant than ever. From the start of any SEO campaign, an audit of a website's link profile is essential. Evaluating the link quality helps us to determine whether we should undertake a manual link removal campaign or if we would be better employed using the Google Disavow Tool to flag links that need to be disassociated with the website. Even if a website has not been hit with manual action, this process can be considered a good way to safeguard against any future penalties. It will also create a paper trail, providing evidence that can be presented to Google.
For businesses that target keywords directly associated to their location we are able to offer and tried and tested solution. We can achieve the desired results not only through the organic listings but by utilising Google’s local map listings. The main advantage of undertaking Local SEO is that we are not competing on a national basis. For this reason, results can be achieved at a quicker rate.
SEO dictates that you can never stand still. We are always actively seeking new ways to achieve the competitive edge, our SEO services have been proven to deliver compelling results to a diverse market.
What is SEO?
Helping your customers find you is the primary objective of SEO.
Search Engine Optimization is the process of optimizing a website for search engines (e.g. google, bing etc.). Good SEO allows small businesses to compete with large corporations on nearly an even footing.
There are 2 parts to an effective SEO strategy:
- On-Page Optimization
On-page optimization is what we do on your actual website. This includes but is not limited to META Data, Keyword placement and Canonicalization.
- Off-Page Optimization
Off-page optimization is what we do to improve your website ranking without actually touching the website. A key component of this is link-building.
Link-building is a time-consuming, incremental process of creating links from numerous good quality external websites (in search engine's eyes) that point to your business's website.
In simple terms, as you know internet is like a giant spider web, through link building we basically increase the reach and visibility of your website helping spiders crawl and reach your website.