Search Engine Optimisation (SEO)

Google Analytics and Webmaster Tools Setup

Google offers analytical tools for free and we can manage the initial setup for you or manage your existing accounts. If you have a specific analytical tool in mind, we’ll handle that for you too.

Analysis

Using the data collected from these analytical tools, you can track important data from your site. Including the amount of traffic and visitors, how much time they are spending on the site and how many are converting into actual paying customers, this can prove to be instrumental in the future success of your brand and services.

Keyword Research

Classifying the right keywords for your intended target audience means you can focus your efforts in the most efficient and effective strategy.

Competitor Research

Competition is fierce, so it’s important to be aware of the competitors movements at all times.

Technical Audit

To achieve a thorough and complete SEO audit we make use of industry leading software to identify any potential issues within the website. Typical issues that we come across on a daily basis include Meta Tags, URL Structuring, Internal and External Linking and Page Load Performance etc. With the introduction of our Page1 Powered service, we are now perfectly placed to not only make recommendations but to also make the necessary changes to fix the issues. All SEO changes must be future proofed. By targeting the on page SEO we are in keeping with Googles Guidelines and configuring a site that is streamlined for top performance and a better user experience. Google has publically commented that very few websites are ticking all the right boxes. Our technical audit will ensure that your website becomes one of the few.

Content and Media Creation

"Content is king". Great content is essential to any SEO strategy. If you don't mention the target keywords within your website then how do you expect to rank for them? Content needs to be interesting, engaging and written for conversion. Our content and media creation is primarily focused on improving a website's landing pages, equipping them with the keywords that we intend to target. Coupled with a regular and up to date blog, this can be quite a powerful combination. Integrate this with Social Media Marketing Support and things start to look really interesting. Whether on page text, graphics or a video, our technical support will help you to develop this crucial part of your on page SEO strategy.

Link Building

As the core of any off page SEO service, Link Building can perhaps best be described as a means to earn ‘brownie points’. With each link representing one ‘brownie point’, the more points associated with your website the better. An increasingly important tool, links can be both negative and positive, with Google's Algorithm's becoming more and more efficient at separating the wheat from the chaff. Organic and natural links can be identified through a competitor analysis. By evaluating the approach taken by your business rivals, we are able to design a proactive strategy that fights fire with fire. In addition, we take into consideration the real business issues at hand and are able to advise on traditional marketing activities that will further impact your online presence.

Content Creation

To create links you need content. Text based content is included in off page blogs or third party websites, while graphics can be used for Infographics or short key messages and videos to further enhance your off page presence. The right content, together with our Social Media Marketing support will ignite your off page SEO performance.

Link Deletion

The quality and multiplicity of a website’s link profile is now more relevant than ever. From the start of any SEO campaign, an audit of a website's link profile is essential. Evaluating the link quality helps us to determine whether we should undertake a manual link removal campaign or if we would be better employed using the Google Disavow Tool to flag links that need to be disassociated with the website. Even if a website has not been hit with manual action, this process can be considered a good way to safeguard against any future penalties. It will also create a paper trail, providing evidence that can be presented to Google.